Chelsie brings a unique skill set to the table with over a decade of working experience in the high growth plant-based consumer packaged goods sector along with over fifteen years in capital market. Chelsie has held Sales and Business Development positions with industry disruptors such as VEGA along with Investor Relations roles for a variety of public company sectors. Most recently she acted as a consultant assisting with IPO transactions, M&A and capital raises.
The concept of “easy smoothie” was born in Chelsie’s kitchen, as a solution for an easy better for you alternative; eliminating the high costs of organic produce & vitamins while tackling the food waste issues involved in the normal smoothie preparation method. What started as an idea grew to a nationally distribution frozen good brand sold in many of Canada’s largest grocery chains. Chelsie helped pioneer the easy smoothie category, fundamentally changing the way consumers look & prepare smoothies. Aside from the impressive rapid distribution gains, Chelsie grew the company as a solo entrepreneur, recruiting her family & tapping into her strong industry connections for support on growing this brand to where it is today. She is passionate about start-ups and is also an investor herself; focusing on early-stage food companies working to make a difference in our food systems.
Chelsie has a wealth of knowledge in all aspects of entrepreneurship from product development and manufacturing to sales and business development; making her a strong leader to take Blender Bites into International Markets.